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《市场营销(英)》课件 (14篇) 展开   列表

《市场营销(英)》

Marketing课程的整体设计思路、考核方式和作业任务。不清楚的同学请仔细了解。

阅读(1206) 评论(0) 2007-10-17 20:09

欢迎05级同学

我一直在关注大家的访问量,尤其是点击营销案例的数量,但每每总让我失望。不知道同学们不看营销案例的原因是什么,但真的非常希望大家能关注老师为大家准备的课后餐点,这些餐点会给大家很多启示,往往是书上无法学到的。等待大家的光临,欢迎大家和我一起踏上the definitely fascinating road to marketing!

阅读(513) 评论(18) 2006-09-11 22:53

整合营销传播之父舒尔茨教授谈整合营销传播之一

点评简注:正如没有经过唐诗、宋词文化熏陶的肯定不能说是一名中国的文人一样;不了解整合营销传播IMC的理念和方法,甚至没有听说过整合营销传播IMC和唐·E·舒尔茨在国际主流市场营销领域赫赫威名的,简直不能称之为市场营销专业人士了。

阅读(205) 评论(0) 2006-06-03 23:21

整合营销传播之父舒尔茨教授谈整合营销传播之一

点评简注:正如没有经过唐诗、宋词文化熏陶的肯定不能说是一名中国的文人一样;不了解整合营销传播IMC的理念和方法,甚至没有听说过整合营销传播IMC和唐·E·舒尔茨在国际主流市场营销领域赫赫威名的,简直不能称之为市场营销专业人士了。

阅读(135) 评论(0) 2006-06-03 23:21

Chapter 6 Slides

Consumer Markets and Consumer Buyer Behavior “I’d rather to push a Harley than drive a Honda.” 400,000 Harley bikers rumble through the street to attend annual celebration every March 1/5 of U.S. cycle sales $16,000~20,000 Latest in China: RMB 360,000 Customers have to wait to get it. Top ten brands

阅读(277) 评论(0) 2006-04-29 23:59

Chapter 4 Slides

The Marketing Environment Supplement Objectives Know the environmental forces that affect the company’s ability to serve its customers. Realize how changes in the demographic and economic environments affect marketing decisions.

阅读(132) 评论(0) 2006-04-29 23:55

Chapter 2 Exercise

1 . Every organization wants to design and put into action the marketing mix that will best achieve its objectives in its target markets. Which of the following is not one of the marketing management functions involved in this process? [Hint] analysis planning control directing

阅读(132) 评论(0) 2006-04-29 23:42

Chapter 2 幻灯片内容

Strategic planning & Marketing process Chapter 2 Objectives Understand company-wide strategic planning and its four steps. Learn how to design business portfolios and develop strategies for growth and downsizing. Explain functional planning strategies and assess marketing's role in strategic planning

阅读(1171) 评论(0) 2006-04-29 23:40

Chapter 1 幻灯片内容(学生课前应拷贝)

Marketing in a changing world: creating customer value & satisfaction Chapter 1 Session overview Objectives (Page 3) Basic concepts in Marketing Marketing management Marketing management philosophies Major challenges

阅读(1085) 评论(1) 2006-04-29 23:36

Course Assessment Scheme

Assessment Scheme

阅读(450) 评论(0) 2006-04-29 23:30

Course Schedule

Course Schedule

阅读(406) 评论(0) 2006-04-29 23:28

Course Overview

Course overview: 课程结构

阅读(475) 评论(0) 2006-04-29 23:26